Greinar

The Story of My Startup

Haukur Guðjónsson Haukur Guðjónsson
8. maí 2011 3 mín lestíð

I thought it was appropriate to make my first post about my startup journey.

The story:
During the summer of 2009, I took a few days off from work to relax. It just so happened that a good friend of mine also had some days off at the same time, so we thought we would rent a cottage in the countryside. In Iceland, there is a long tradition of staying in cottages over the summer to relax and enjoy nature. These cottages are usually very luxurious and often have hot tubs and most of today’s modern comforts. But when we started looking for a cottage to rent, we ran into a problem: there was no open market for cottages in Iceland. There were a few individuals here and there that had one to rent, but it was very difficult to get in touch with them, and usually they were already occupied. It seemed that the only way to rent a cottage was through the labor unions, but that meant you would have to book them months in advance.

We both knew there were thousands of cottages out there (11,454 to be exact) in a country with only 300,000 inhabitants. So how could it be this difficult to find one to rent?

After having spent a whole day in search of a cottage without success, we thought about what could be done to improve this problem. We started to draw down ideas for a website that would contain a database of cottages for rent. To begin with, we were sketching down these ideas just for fun. We were both interested in UI and simple solutions, and this was an interesting project. After a few sketches, we thought, “We could do this!” and that’s when Búngaló was born.

About 9 months after the idea was born, the website was up and running. It was just a beta version, but it worked, and we wanted to get it out there as soon as we could. Today, almost a year after the website went online, we are still working on improving it and will soon release version 2.0. The idea during these past 2 years has continued to evolve and has become much more than just a database of cottages. We are now creating a web platform where families can rent out their vacation homes when they themselves are not using them. Our hope is that this will help these families create income from a property that would otherwise just be standing and collecting dust. At the same time, it will open up the vacation home market for travelers and give them a much larger variety of vacation rentals to choose from.

Our mission with this website is to try and make the whole process of renting out a vacation home as easy and safe as possible. By giving the families all the tools and resources they need, we hope that they will not only maximize their income but also activate them more in the process, thereby making the experience for the tenant much more enjoyable.

So far, it has become a success here in Iceland, but we are constantly working on improving it as well as working on opening up an international version of the website. You can see the Icelandic website here: www.bungalo.is/en and we have already bought the domain www.bungalo.com and will be opening up an international version within the year.

Haukur Guðjónsson

Frumkvöðull í meira en 20 ár. Stofnandi 7 fyrirtækja og Frumkvöðlar-samfélagsins. Skrifar um ferðalagið — gott og illt.

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