My company specializes in assisting families to rent out their summer houses to both local and foreign travelers. So far, we have only been working with renting out Icelandic summer houses. That has been very successful, and we are now working on expanding and opening up a new website abroad. It will most likely be a few months until that website is up and running, but I thought I should create a landing page. All the new cool startups seem to have a landing page before they open up, so I guess I should as well.
The first thing I did was create a simple landing page at LaunchRock that gave people a chance to sign up to be notified when Bungalo goes live. I created a Google AdWords ad for it in English and tested it for a few days. I got 246 people to the website, and 24 of them—or 9.76%—signed up. Actually, that’s a much higher percentage than I had expected, but I still have no point of comparison.
A friend pointed out that because I was looking into the Danish market, I should perhaps have the website written in Danish to get a better idea of what the locals thought of it and if there was a real need in Denmark for such a product. So I guess my first landing page suggested that there was some interest from an international group of people in renting a summer house in Denmark, but it did not tell me if there was any interest from Danish families to rent out their summer houses. So I started designing a more detailed landing page, and this is what I have so far with the design.
Now, with the new design of the landing page, I would be able to get email signups from people interested in following, but I would also let people list their properties right away. Just by counting how many people pressed the “list your cottage” button, I would be able to get a better idea of how many listings I would get when the website went live. At this point, I hadn’t actually programmed it yet—it was just a design—so I had some time to go over what I actually wanted to get out of the landing page.
My thought process was as follows:
What do I really want to get out of having a landing page?
Early SEO
Collect emails so I can send to them when the website finally goes online
Get people to talk about and share this new website
Get owners to list their properties
Get some information on what kind of users would sign up for my website
– Where would they come from
– What keywords would they use in the search enginesGet further information on reactions to the idea of this kind of website
– % of users that would sign up to receive information
– % of users that would list a property
All in all, good thoughts—but not focused enough. I talked with a friend of mine who I knew was interested in such things and asked him for some advice. His advice was to start off with a theory and then use the landing page to prove or disprove that theory.
So I ended up creating the theory that “Danish summer house owners would be interested in using Bungalo to rent out their properties.” Now I am working on improving the landing page with this in mind, but it is still a work in progress.
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